Monday, September 8, 2008

Skirt Chaser 5k - Denver, CO

As I mentioned in my Friday post, Skirt Sports Skirt Chaser 5k series was in Denver at Cherry Creek this weekend and Family Fan Club was lucky enough to participate in the festivities. We arrived on Saturday afternoon and there was literally an army of Skirts buzzing around setting up displays, banners, point of sale displays, stage, food and everything you'd need to put on a 5k race. We unloaded our gear and setup in the middle of the action, a great location for maximum exposure and foot traffic. We finished setup approximately 2 hours for the race, plenty of time for interacting with Skirts and Skirt Chasers at packet pickup and leading up to the race at 5. The premise of the SkirtChaser5k is to give the ladies (Skirts) a 3 minute head start and if the guys (Skirt Chasers) can catch them. The first person to cross the finish line gets $500.

Leading up to the race Kim was busy giving away FREE Run Like a Girl temporary tattoos, which were a big for both the Skirts and Skirt Chasers. We had several hundred visitors to our booth and tattoo'd most of them! It was a great feeling to see so many people wearing our design on their cheeks, arms, and calfs. Aside from the product we sold, it was great opportunity to introduce athletes, family and friends to how everyone can be involved on running, swimming, biking and triathlon race day.

After the race, things really picked up as most people were focused on the race before the race (duh). We had a chance to meet several hundred more visitors to discuss our business and mission. It's always nice to have your vision validated with the excitement of others!

Overall we had a great time, meet a bunch of new people and got the word out about race day support running, cycling, tri-shirts, stickers, magnets and gifts. Nicole was excited at the number of people she saw with our tattoos and I think there will definitely be additional opportunities to work with Skirt Sports in the future. If you're in Austin, TX or Culver City, CA I'd recommend checking out the SkirtChaser5k, it's a blast!

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1 comment:

Jason G said...

Good to see business is going well. How do I get a skirt to show off my legs?